We were tasked with capturing the energy and essence Pura Film Lab as well as showcasing the photography community surrounding it.

Creating a video that was both fun and bubbly was the aim when we first started out on this project, ensuring that the overall tone and energy would resonate with the audience.

It was important to capture a diverse variety of footage, so we made the decision to split the shoot up across several locations: the film lab, behind the scenes during an editorial photoshoot, and a community photo walk that Pura had thoughtfully created. Each segment offered a unique perspective and added richness to the overall project.